ODing

I’m going to see My Name is Khan in a couple of hours. But before I watch the movie (and then give opinionated gyan about it here) I wanted to get one thing clear – no matter how good, bad or simply annoying, the film turns out to be, I’m a tad bit fed up of the movie already. I mean, it’s everywhere you turn.

So there are the usual PR tricks and gimmicks and promotional tours happening on all forms of mass media. But then a political party had to throw themselves into the circus and everyone went into verbal diarrhoea mode. Especially SRK, who decided to do it on Twitter, and honestly, ended up sounding like he was stoned and depressed. That, or someone had stolen his identity. And then, all Bollywood personnel on Twitter were going gaga over the movie and its makers and joined the bandwagon. Oh, and not to be left behind (I mean it is a journey after all right?) everyone from travel agents to suitcase companies and shoe makers is latching on, making the whole thing beyond anything.

And so, even though I love technology and all the joy that it brings with it, I’ve been really wishing I lived in the age before television, radio and twitter. At least that way I wouldn’t have to OD on MNIK (and Rahul Dulhaniya Le Jayega. But that’s a whole new post).